Our mission is to unlock the limitless potential of leaders and the spaces they shape—organizations, communities, and industries. We cultivate visionaries who drive meaningful impact while staying deeply aligned with their purpose. Through transformative coaching, strategic alignment, and leadership development, we empower individuals to lead boldly, innovate fearlessly, and create cultures where people thrive.
We envision a future where human potential is the most valued asset in every organization and community. A world where individuals are not just participants in change, but catalysts for it—breaking through barriers, embracing growth, and creating a ripple effect of transformation across the people, teams, and communities they touch.
As the founder and CEO of Life Under Innovation, Tanisha Parrish is a visionary business strategist, executive coach, and cultural architect dedicated to unlocking human potential. Combining strategic insight with human-centered design, she empowers individuals, teams, and organizations to navigate complex challenges by placing people at the center of transformation.
She is a powerhouse in the coaching and leadership development industry, a force who has shaped the future of coaching at scale while transforming leaders across the globe.
With over two decades of impact at the intersection of business strategy and human potential, Tanisha has led transformational change in Fortune 500 companies, VC-backed startups, and founder-led enterprises. As the former Global Director of Coach Learning & Development at the high-growth unicorn BetterUp, she architected the growth of an international community of 2,000+ professional coaches, leading teams in coach training, assessments, ethics, quality, communication, and culture. Her influence elevated not just coaching standards, but the global practice of coaching itself.
Tanisha brings over ten years of direct coaching experience including working with CEOs, leaders, and teams within private equity portfolio companies. She helps these high-growth leaders close critical gaps, lead with clarity, and deliver results under pressure. Her methodology breaks through personal, professional, and organizational barriers, making creativity and experiential learning the foundation of growth.
Tanisha’s academic credentials reflect her deep expertise in leadership and organizational change. She holds an MBA from Stanford University’s Graduate School of Business and a BS in Organizational Change from Northwestern University. Her coach training and certifications include training at the Co-Active Training Institute (CTI) and a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF).
Whether she’s serving as a strategic partner to organizations or coaching a CEO to reclaim their vision and lead with purpose, Tanisha doesn’t just coach, she ignites.
WHAT MAKES US DIFFERENT?
We know the weight our clients carry because we’ve been there too.
We’ve led teams, built cultures, and sat in the very seats our clients hold today.