Cultivate growth through coaching.

Who We Are
Life Under Innovation is a team of coaches, strategists, and facilitators dedicated to fostering clarity, resilience, creativity, and growth from within.

Through our human-centered, experiential approach, we partner with leaders and organizations to break through personal, professional, and systemic hurdles, prototype new possibilities, and nurture lasting progress—unlocking potential at every level.
Tanisha Parrish speaking in front of an audience

OUR MISSION

Our mission is to unlock the limitless potential of leaders and the spaces they shape—organizations, communities, and industries. We cultivate visionaries who drive meaningful impact while staying deeply aligned with their purpose. Through transformative coaching, strategic alignment, and leadership development, we empower individuals to lead boldly, innovate fearlessly, and create cultures where people thrive.

Two colleagues having a conversation

OUR VISION

We envision a future where human potential is the most valued asset in every organization and community. A world where individuals are not just participants in change, but catalysts for it—breaking through barriers, embracing growth, and creating a ripple effect of transformation across the people, teams, and communities they touch.

Meet Our Founder

Tanisha Parrish is not just an executive coach—she's a catalyst for transformation.

As the founder and CEO of Life Under Innovation, Tanisha Parrish is a visionary business strategist, executive coach, and cultural architect dedicated to unlocking human potential. Combining strategic insight with human-centered design, she empowers individuals, teams, and organizations to navigate complex challenges by placing people at the center of transformation.

Over the past two decades, Tanisha has spearheaded transformational change across global enterprises and high-growth startups. Most recently, she served as the Global Director of Coach Learning Development and Experience at VC-funded start-up BetterUp, where she was responsible for the growth and development of an international community of over 2,000 professional coaches overseeing training and development, quality, ethics, communications, and community.

In addition to her business background, she brings over 10 years of professional coaching experience, specializing in behavior change and growth through a design thinking approach. Her methodology breaks through personal, professional, and organizational barriers, making creativity and experiential learning the foundation of development.

Tanisha’s academic credentials reflect her deep expertise in leadership and organizational change. She holds an MBA from Stanford University’s Graduate School of Business and a BS in Organizational Change from Northwestern University. Her coach training and certifications include training at the Co-Active Training Institute (CTI) and a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF).

CERTIFICATIONS

PCC, Professional Certified Coach, International Coach Federation

CPCC, Co-Active Training Institute

Executive Coach Training, Co-Active Training Institute

Leadership Circle Profile 360 Feedback

Myers-Briggs Assessment (MBTI)

Enneagram Assessment

Positive Intelligence Training

EDUCATION

Northwestern University (B.S. in Organization Change)

Stanford University Graduate School of Business (M.B.A.)

INSPIRATION

Travel

Good food

Photography

Snowboarding

Ready to see the impact of coaching on your leadershiporganization?

We believe that meaningful transformation starts from within. Our people-centric approach creates space for reflection, experimentation, and bold action—helping leaders and teams build the resilience, creativity, and clarity they need to thrive.
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"Investing in executive coaching, specifically with Tanisha, has been the best investment I've made in myself."
Iman Lindsay headshot
Iman Lindsay
Chief Strategy & Innovation Officer
"She's going to hit you with the tough questions that you need to wrestle with as a person and as a leader. And walk with you gently through the journey of that exploration."
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David Wurtzbacher
Founder & CEO